Saturday, December 7, 2019
Effectiveness Of Projects In Managing Strategic Change - Samples
Question: Discuss about the Effectiveness Of Projects In Managing Strategic Change. Answer: Introduction The strategic change projects help the organizations to amend their strategies in the crucial and unstable market where it is essential to retain in the competitive run. It has become extremely important to recognize the critical success factors of the projects due to the fact of increasing failure rate in the case of project implementation. This research will look into the effectiveness of project in thestrategic change management which will involve the critical success factors (Martnez Zamorano and van Bohemen 2009, p. 13- 15). In order to implement strategic decisions in an organization, change is an ultimate necessity and especially strategic change which takes care of the new initiatives and innovation being taken in the organization. These new initiatives can come in any form, size, quality, shape or activities. There might be a number of factors present in the organization which can enable the change to take place but change is considered as good in general and thus it should be in the process of constant implementation. It can also be a matter of concern that extensive implementation of change initiatives is associated with the failure of projects in the organization which can end up in a terrific situation (Mir and Pinnington 2014, p. 202- 217). To avoid this disaster theproject management approach could be used which would lead the organization to utilize strategic change in a better way by making use of the projects. Strategic change projects are a widespread concept in todays business environment and it can be stated that thechange management is required for implementing the strategic changes because the projects possess similar nature of change project. Hypotheses On the basis of the topic the effectiveness of projects in managing strategic change it can be assumed that change is the only constant factor. It is an inevitable thing so one needs to be aware of its existence, the precautions required to deal with it and how to emerge as a successful individual. Thus it is presumable not to ignore the effectiveness of projects in the management of an organization. Synopsis The assignment looked into the usefulness of project in bringing about strategic changemanagement in the organization. Projects are considered as proper means of implementing strategy in the organization and the details of project management with that of strategic execution of change is given. Research Multiple case study strategy can be used for determining the crucial success factors for implementing the strategic change projects. The cases can be based on two companies where interview was taken for gathering primary data required for the study. The data that was gathered from various sources was evaluated by the use of qualitative approach (Hornstein 2015, p. 291- 298). This approach is a simple way of thinking about carrying out the qualitative research where the purpose and stages of the research, role of the researcher and the method used for analyzing data are clearly described. Moreover, an iterative process can also be included apart from the data collection method to gain insight about the theoretical background and the development of the theories. The study was taken up to find the solution to the problem statement, effectiveness of project in the strategic change management in an organization (Carvalho and Rabechini Junior 2015, p. 321- 340). At the end of the research the researcher will be able to find out the answers to the specific question along with the concept derived from the theoretical studies of the specific work. Strategic change Strategic change can be explained as the process of operating strategies or turning the strategic ideas into practices. To be specific, strategic change can be defined as the changes made in the organization in any shape, form, size, structure or activities to reach the organizational direction in the external environment. The direction of the organization in the external environment can be synonymous with the achievement of the organizational goals by a consistent interaction with the environment and seeking a probable solution to fit in. Strategic changes are not related to the change in processes and structures in total and at the same time include a knowledgeable reorientation which will involve the changes in the organizational behavior such as the priorities or goals in individual or the purpose of the organization as a whole (Tracey, Heide and Bell 2014, p. 1-16). It must be taken into consideration that strategic changes do not only lead to the outcome where external environment exist for competitive reasons and other macro environmental factors. Strategic changes are driven by a number of factors and the change in the environment is one such factor. The key factors for strategic change are referred to as new people, technological innovations and the diversification in the new markets of the organization. From the discussion, it can be highlighted that strategic change looks onto the change initiatives from the utilization of the strategies in the company which involve the structure, behavior and process (Do et al. 2017, p. p.1850018). The changes take place in the collective, corporate or business levels in the organization and can be inter- connected with each other. Since the change takes places at various strategic levels and involves different forms therefore it might get confusing with the organizational change and in extreme cases can be recognized as similar. Both the terms are used without interchanging and differentiating between the two concepts of change and thus the organizational change is being distinguished as strategic (Bradley 2016, p.40- 42). Change management The strategic change in the organization can take place in the wider context of change when there is a new innovation which is different from the old one or when something new happens. Change is an integral part of any organization and it can be direct or indirect, intentional or unintentional and respond to the internal environmental circumstances. But the concept of change has modified over the years (Cicmil et al. 2017, p. 5- 8). Earlier it was unbelievable for most of the people to be effective and attain the targets of the organization if there is a constant change taking place in the organization. It was a common notion to attain change in the organization a fixed routine should be followed. The concept has hanged recently when most companies believe that that change takes place for good. Even the speed of change has become different than what it was earlier. As the companies have to cope up with the organizational changes it is essential for them to identify the changes and so that they can implement the change only where required. But it is not an easy task for the company to deal with the changes in an organization. The statistical proof has shown that 70% of the changes implemented in organization did not succeed (Ates et al. 2013, p.28- 54). Therefore, change management with the implementation of project has become an important as well as essential issue. Change management is the process where the change is implemented in an efficient way to let the company reach its full potential. It can also be described as the constant process of reshaping the direction, structure or capabilities to fit into the ever changing internal and external environment of customers (Pemsel and Wiewiora 2013, p. 31- 42). The various dimension of changes in which the companies are exposed are continuous or evolutionary change and radical or revolutionary change. The continuous changes are part of the daily life of the organizations which are characterized by being small and simple which do not call for a fast speed. This change cannot be considered as a threat to the organization. On the other hand, the radical changes are associated with the major changes that are implemented at a fast rate and call for a high degree of strategy. Projects as a tool for implementing strategic change With the trending importance and stress for change in the contemporary market, the organizations have recognized the need for a remarkable management of the process of change implementation. But there is still a loophole in the actual implementation process of the organization. The implementation of the change initiatives actually gives rise to a disastrous end. It is required to have an understanding of the different issues of change management and also requires attentive consideration when change is being implemented (Thamhain 2013, p. 20- 35). It might not be the most important but necessary to take into the account the proper method that is implemented by the organization and handle the changes as it will recognize the effectiveness of change efforts. Projects are used by the organization as a tool for bringing in change as they are considered better in the management of change. Actually projects are more flexible and faster in the process of implementing change. They are undoubt edly the most efficient way to provide change successfully. The success of project approach also gives way to the execution of strategic change and strategy (Bucero and Englund 2015, p. 8- 11). The research on the particular question centered on the concept of project management and its utilization in the field of strategy to initiate the strategy implementation process. Recommendation It can be recommended from the case study of Construction Sweden, a Swedish construction company that, project- based organizations are uncertain with short life cycles. The particular company had used Visual Planning, a project management tool to help in the increase of projects. Conclusion From the assignment it can be summarized that change and project management are interconnected to each other such that the success of one is dependent on the other. It can be concluded that with the constant change in the market the most essential factors are adaptation, strategic business planning and so on along with the project management methodologies such as critical chain project management. Project management has strategic values when connection is created in the level of effectiveness and the efficacy of the project in achieving the total business value. Thus, change management is also an approach based on strategy and structure to the changing individuals or groups and organizations too, from the present condition to the intended situation. Reference Ates, A., Garengo, P., Cocca, P. and Bititci, U., 2013. The development of SME managerial practice for effective performance management.Journal of Small Business and Enterprise Development,20(1), pp.28-54. Bradley, G., 2016.Benefit Realisation Management: A practical guide to achieving benefits through change. CRC Press. Bucero, A. and Englund, R.L., 2015, October. Project sponsorship: Achieving management commitment for project success. Project Management Institute. Carvalho, M.M.D. and Rabechini Junior, R., 2015. Impact of risk management on project performance: the importance of soft skills.International Journal of Production Research,53(2), pp.321-340. Cicmil, S., Cooke-Davies, T., Crawford, L. and Richardson, K., 2017, April. Exploring the complexity of projects: Implications of complexity theory for project management practice. Project Management Institute. Do, H., Mazzarol, T., SOUTAR, G., VOLERY, T. and Reboud, S., 2017. Organisational factors, anticipated rents and commercialisation in SMEs.International Journal of Innovation Management, p.1850018. Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), pp.291-298. Martnez Zamorano, D. and van Bohemen, J., 2009. Implementing strategic change through projects: Identifying CSFs within the setting of SMEs. Mir, F.A. and Pinnington, A.H., 2014. Exploring the value of project management: linking project management performance and project success.International journal of project management,32(2), pp.202-217. Pemsel, S. and Wiewiora, A., 2013. Project management office a knowledge broker in project-based organisations.International Journal of Project Management,31(1), pp.31-42. Thamhain, H., 2013. Managing risks in complex projects.Project Management Journal,44(2), pp.20-35. Tracey, P., Heide, J.B. and Bell, S.J., 2014. Bringing place back in: Regional clusters, project governance, and new product outcomes.Journal of Marketing,78(6), pp.1-16.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.